The household- and family-level Target Group Profiles provide data from the Census Profile for specific demographic groups (target groups). Target Group Profiles are often based on 'person characteristics', such as visible minority status, immigrant status or age and therefore do not show the Census Profile variables that apply to families and households. For this reason, the Community Data Program placed a custom order for household- and family-level Target Group Profiles, for which definitions were created for the target group household or family.
The Market Basket Measure (MBM) uses the economic family as a unit of measurement. As such, this family-level Target Group Profile for the low-income (MBM) population provides counts of economic families and persons not in economic families with incomes below the MBM. Variables that do not apply to economic families and persons not in economic families are not included in this profile.
Target Group Profile Totals
The labels used for the Target Group Profiles are the same as the labels used for the Census Profile. If you are viewing a Target Group Profile table, then the "Total population in private households" or "Total - Generation status for the population in private households" is the total for that particular target group.
For example, if you use the Target Group Profile for recent immigrants, then the "Total population" is equal to the total population of recent immigrants. Please be aware that for some 2021 Target Group Profiles, the target group (e.g., Aboriginal and visible minority groups or age groups) is split out into categories in a separate dimension (e.g., Total, Aboriginal identity, First Nations, Métis, Inuk), so will also include a Total population variable. In these cases, the Total population variables are for the entire population.
25% vs 100% samples
The 2021 short form Census questionnaire was sent out to 100% of all households. The 2021 long form Census questionnaire was sent out to 25% of all households. Target Group Profiles are produced using the 25% sample.
When calculating the prevalence of certain target group variables in the total population, it is better to use total population values taken from this Census Profile, which was produced entirely using the 25% sample, as opposed to the standard Census Profile which uses the 100% sample for numerous variables.