Get a First Look at the 2016 Census - the first of a multi-part series of Census webinars hosted by Environics Analytics!

Now that we have new Population and Dwelling Counts data, what will the new numbers portend for marketers? Will market share estimates, trade areas and sales targets need to be significantly recalibrated? Demographic expert Dr. Doug Norris will discuss how organizations can use the census statistics to better understand their changing markets, adjust their marketing and improve their bottom lines.

This webinar took place on Thursday, February 16, 2017, at 2:00 PM ET. Recordings of past Environics Analytics webinars can be found here: http://www.environicsanalytics.ca/footer/webcasts

Doug Norris will share insights on:

• The varying population growth rates of major markets and provinces, noting which areas grew, which declined and which underwent significant change.
• The underlying trends in births, deaths and migration that affect population growth.
• How the latest population and household data can help businesses, not-for-profits and government agencies connect with their markets and audiences more effectively and efficiently.